Industry Leadership

Industry Conferences

  • BAI Retail Delivery Technology & Operations Summit
    Tony Branda, Summit Leader
  • DMCNY Luncheon - "The New Analytics: Sense or Nonsense?" Tony Branda, Moderator - March, 2014
  • Panelist for Google Big Data Event Building a Data-Driven Culture  - May, 2013
  • Featured Presenter at IBM Watson Data Innovation Lab on Customer Intelligence and Customer Centric Marketing - November 2012
  • Source Media Marketing Executives Conference – Presenter – 2008
  • National Conference on Database Marketing – Conference Speaker – 2008-2009
  • SAS Data Mining Conference – Presenter - May, 2001
  • Faulkner and Gray Credit Card Forum Experts Panel – Presenter – 1999

Media Coverage

  • "Customer Intelligence Needs A New Breed Of Marketing Scientist" by Srividya Sridharan, 2012 - Contributed and was interviewed for article
  • Analytics at Work, by Tom Davenport, 2010 – Acknowledged as a leader and contributor
  • MIT Sloan Management Review / CIO Magazine Interview - “Does Your IT Help Meet Customers Where They Are?” – October, 2010
  • Target Marketing Magazine – Cover Story: Data Mining on the Fly – September, 1999
  • The Big Analytics - Mr Branda co-authored The Big Analytics Book a compilation of articles by industry leaders.  The Big Analytics book is an awesome compilation of articles, case studies, and authentic experiences of the top analytics leaders chosen for their participation by the CEO of Analytics Week given their industry reputation, knowledge and level of expertise as indicated by their endorsements and other achievements on their linked in profiles and more.  This compilation of articles is a must read for any CEO, CMO, COO or leader building an analytics function and team.  The compilation offers advice on how to hire leaders, build teams, get the most out of deployed analytics and to set a vision for what analytics can impact in your business or organization.

Board Memberships

  • Forrester Direct Marketing Leadership Board Member – 2007 to present
  • National Conference on Database Marketing Planning Board Member – 2008-2009
  • Unica Customer Advisory Board Member – 2008 to 2010

Academic Leadership

pace

Pace University Lubin Graduate School of Business
Adjunct MBA Professor of Customer Intelligence, 2011

  • Designed a new Master’s degree program in Customer Intelligence and Analytics to train corporate executives in Big Data and Analytics, marketing automation, and digital customer engagement.

nyu

New York University

Adjunct Professor of Integrated Marketing
October 2015 – Present (2 months)
Greater New York City Area

  • Graduate Professor of Integrated Marketing (in the M.S. in IntegratedMarketing) and Analytics in the School of Professional Studies. Designed and implemented an innovative course in Data Management, Digital Customer Intelligence and Predictive Big Data Analytics. Enhanced NYU course offerings to include Revolution R and other key applications such as Marketing Mix Modeling, Enterprise Marketing Automation, Machine Learning and other leading edge digital tools to ensure the best student learning outcomes.