Industry Leadership

Industry Conferences

  • GLG, Expert Advisor in Digital Lending, Investors Webinar, Keynote Leader, 2017
  • NCS Madison, CIO Financial Services CIO Strategy Meeting, “Digital Identity,” Panel leader, 2017
  • YJP at Digitas Worldwide, “The Impact of Digital Analytics on Marketing,” Panel Co-Host, 2017
  • Client of The Year, Acxiom Corporation Sales Summit, Featured Client Presenter: Success Story, 2017
  • BAI Retail Delivery Technology & Operations Summit, Tony Branda, Summit Leader
  • DMCNY Luncheon – “The New Analytics: Sense or Nonsense?” Tony Branda, Moderator, March 2014
  • Panelist for Google Big Data Event Building a Data-Driven Culture , May 2013
  • Featured Presenter at IBM Watson Data Innovation Lab on Customer Intelligence and Customer-Centric Marketing, November 2012
  • Source Media Marketing Executives Conference – Presenter, 2008
  • National Conference on Database Marketing – Conference Speaker, 2008-2009

Media Coverage

Certifications

  • Citibank, “Power of One” Training, 2014
  • Citibank, Leadership Training, 2013
  • Wells Fargo, Six Sigma – Champion and Green Belt Certified, 2005
  • MBNA/American Express, Management, and Diversity Training Programs
  • Coursera Executive Data Science Certificate, 2016
  • MIT Sloan Certificate in AI for Business Strategy, 2018

Board Memberships

  • Forrester Research, Customer Insights Leadership Board, 2007-present
  • IBM Enterprise Marketing/Unica, Customer Advisory Board, 2008-2010
  • American Marketing Association, Member, 2013-present
  • Direct Marketing Club of N.Y., Member 2013-present
  • National Conference on Database Marketing Planning Board Member, 2008-2009
  • Unica Customer Advisory Board Member, 2008 to 2010

Academic Leadership

pace

Pace University Lubin Graduate School of Business
Adjunct MBA Professor of Customer Intelligence, 2011

  • Designed a new Master’s degree program in Customer Intelligence and Analytics to train corporate executives in Big Data and Analytics, marketing automation, and digital customer engagement.

nyu

New York University

Adjunct Professor of Integrated Marketing
October 2015 – October 2016 (1 year)
Greater New York City Area

  • Graduate Professor of Integrated Marketing (in the M.S. in Integrated Marketing) and Analytics in the School of Professional Studies. Designed and implemented an innovative course in Data Management, Digital Customer Intelligence and Predictive Big Data Analytics. Enhanced NYU course offerings to include Revolution R and other key applications such as Marketing Mix Modeling, Enterprise Marketing Automation, Machine Learning and other leading-edge digital tools to ensure the best student learning outcomes.