- Sr. Communications Manager at Advance Local
Tony was instrumental in establishing a digital marketing function in a division of Advance Publications. Tony brought the company a disciplined approach to digital marketing, As part of his team, I watched him educate senior leadership and the organization on the need for customer intelligence as a basis for marketing automation; the company still uses the insights he provided and the tools he recommended.
Tony combined strategic thinking with a tactical implementation across 31 print and 12 online businesses. To do so, he influenced key leaders across those businesses and drove change across the organization.
- Director, Business Operations & Strategy - Citibank
Tony and I worked together at Citi in the Consumer and Commercial Bank including Real Estate Secured Lending and Retail. In his role as Head of Analytics he managed a global team of analysts who were responsible for the digital, direct, and database marketing programs and all associated analytics for the business which included a variety of cross functional partners.
Tony’s strategic planning, attention to detail and outstanding technical skills were demonstrated by launching numerous advanced analytical functions enabling optimal revenue growth for a multi-billion-dollar business. For example, the team implemented 50 plus predictive models to maximize customer acquisition, cross sell and retention campaigns. Tony’s leadership skills coupled with his ability to be hands on in the process were an integral part of the team’s success. One of Tony’s interesting features is his focus on bringing external best practices to everything that he did. Tony is a collaborative leader who was recognized by his staff and peers as being good to work with.
- Financial Services Strategy, ex-Citi, ex-Morgan Stanley, ex-Booz & Co
Tony was heading the Consumer Decision Management at Citi and managed an organization of over 130 people in various geographies globally. I reported to Tony on some of the key corporate wide strategic initiatives where we worked on Omni-Channel and Cross Sell marketing strategies and analytics with the Mortgage and Cards teams as our main internal clients. Over three years we were able to improve the cross sell ratios by 10% above baseline through the application of applied advanced analytics. I always found Tony to be a fair and approachable leader and he is someone I would gladly work for again in the future. Tony was fantastic at leading through extreme change, getting involved in analytics project details and had a respect for analytics as a discipline and definitely made the consumer bank more analytical. Tony was awarded “Partner of The Year” for his collaborative style across functions, and was best known for his role in designing the right organizations, marketing campaign automation and advanced analytics.
- AVP Consumer Lending at Connex Credit Union
I worked for Tony as the leader of campaign management and marketing operations for RBS Card Services. Tony stands out among transformation leaders in that the work we did together resulted in many innovations being adopted and tested from new database approaches to enterprise marketing automation. Tony left a legacy at RBS/Citizens by increasing the focus on data driven decision making. Several strategies Tony and I worked on morphed into major database platforms and initiatives that still benefit the bank today. What was unique about tony is his best practices focus combined with an ability to execute as well as an eye for process improvements. Tony was a good leader and developed his people, many of his Directs made it to the SVP level under Tony’s watch and several folks achieved career advancement. While tony had high expectations I remember that he always supported and rewarded his people for their achievements.
- Senior Vice President, Sales Strategy - Fiserv.
I worked closely with Tony in his role as Head of Marketing Support Services at Advance Publications. The work that Tony and I did at Advance was ground breaking in that we built the entire Data and Digital Marketing Strategy and Platform from the ground up. This included collaborating with 39 business units across the U.S.
We deployed such tools as Salesforce.com and the Adobe Marketing Cloud. We provided the firm with a clear CRM/EMM Strategy and roadmap that resulted in a significant digital revenue recapture given the revenue runoff from the print business.
Tony was best known for laying the Data and Digital Analytic foundation that the company still leverages today. Tony is someone that knows exactly what is needed as he is a Guru level expert in Database Marketing/Omni Channel and Digital Analytics. Tony is someone that thinks both horizontally and vertically (rare in my opinion) and connected the dots between the data and the execution platform.
Key Strengths and interesting traits of Tony his ability to execute programs with positive results and the ability to convert complex data analytics methodologies to their strategic implications. Tony was well regarded as a fair level headed leader and expert and was good to work with. I always felt I could learn something new about the industry, the techniques and best practices from Tony. He is one leader I would work with again in a heartbeat.
- Digital Marketing and Big Data
Tony is one of my favorite mangers that I have had in my career. One of the reasons is because he is not just a manager/supervisor but an educator who likes to teach the people who work with him. If you work with Tony you learn a lot about database marketing, customer insights, analytics, and big data. Tony had a huge impact on my career and where I am today. I appreciate his guidance and I recommend him for any position out there. He has great vision and is extremely knowledgeable in his space. I am fortunate to have cross paths with Tony and the opportunity to work for him.
- Senior Enterprise Account Executive at Adobe
I worked with Tony when he was a customer of mine at Embrace Home Loans. He has a keen understanding of digital technology and the impact it has on business transformation. Tony is passionate, dedicated and definitely has his finger on the pulse of the digital marketing community. It was a pleasure working with him and I hope our paths cross again.
- Client Representative at Acxiom
I worked with Tony Branda as my client at Embrace Home Loans, a fintech startup, focused on growing its business digitally. Tony and I worked closely to formulate the rollout and implementation plan of a comprehensive data and analytics platform to drive their Omni-Channel customer journey including digital and offline marketing. I was impressed with Tony’s ability to formulate the strategy and to quickly onboard a team to support the Omni-Channel Digital Initiatives. Tony is someone that is very sharp and quickly understands exactly what is needed in terms of a digital data strategy and data-driven marketing. I look forward to working with Tony in the future.
- SVP Operations - US
Tony and I have known each other for quite awhile – dating back to Ernst & Young and Wells Fargo! We have stayed in touch throughout the years, and then had a chance to work together again at Embrace Home Loans recently. He is one of the most knowledgeable chief executives I know in marketing automation, digital insight and brand analytics and data science. His ability to manage and motivate his team, along with keeping them focused on the most important initiatives to get done is also a key skill of Tony’s. And just as importantly, his leadership and professionalism as the CDO at EHL was terrific and it was a great pleasure to work together on their marketing roadmap. I look forward to working with Tony again as he is a true data scientist and a great friend!
- Commercial Account Executive, Financial Services at Salesforce.com
Tony led the effort on a significant technology and cultural change on a project of which I was involved as one of the chosen vendors to participate in the evaluation. It was a pleasure to work with Tony as he clearly articulated and documented the requirements of the project, the timeline, and overall criteria for the decision making process. This level of transparency allowed my team to align the right resources with his team to ensure that the evaluation was completed in a way that allowed the customer to make the right decision with all the relevant data points.
The level of organization and collaboration is what I have found implementations of large scale to be successful. Tony was fair, direct, clear, and understood what our firm needed to enable him and his team to make the best decision. As expected, what is seen pre sales is an indication of the relationship post sale, and this was the case with Tony as we continued to have a great relationship throughout.
- passionately curious and continuously evolving marketer in the age of digital and big data
I’ve been a student of Professor Branda at NYU. He has depth and breadth of knowledge in customer intelligence, database management and modeling principles that have helped me develop business solutions in job opportunities that I have pursued.
- Account Director at Ogilvy & Mather, Bengaluru, India
Passionate and committed is what comes to mind when I think of Professor Anthony Branda. I was fortunate to have him as my professor and mentor for a customer intelligence class during my MBA program at Pace University in New York. He is one of the most knowledgeable people I have come across in this field. His command over the subject matter, his understanding about data analytics and its application in the business world is impeccable. He is very well networked in the industry and managed to call multiple people for guest lectures and workshops for us in order to better understand the subject matter and its application. Professor Branda has an unparalleled knack of simplifying and presenting business problems and then guiding students to think out of the box in order to come up with best solutions. His role does not just end in the classroom but he continues to mentor and guide his students even long after they have graduated. He has been a constant guide to me and I am sure that he will succeed in any endeavor he sets his eyes on.
- Associate Manager, Search Marketing - IAC
I am writing this recommendation as I thoroughly enjoyed Professor Branda’s course in Customer Intelligence and Analytics at NYU SPS. Professor Branda helped me truly understand analytics, databases and digital marketing and how they are applied in the real world. Truly an outstanding Professor.
- Market Research | Consumer Insights | Masters in Customer Intelligence and Analytics
I studied Customer Relationship Management under Dr. Branda. His passion, experience and expertise on Analytics, CRM are evident in his lectures. His knowledge on topics ranging from technology to implementation of Analytics and CRM and to its effects on business is amazing. I like his approach to learning. I was able to learn the concepts well because his lectures emphasized on connecting each concept to the real world business and how important each step is in the entire chain of events related to business. Making students work on projects with his continuous guidance helped me in great learning. His feedback was well thought and deep. He is very helpful as a person, resourceful and accessible to students. I would love to be a part of his class again.
- Customer Intelligence Analyst
I studied Customer Intelligence under Professor Branda. He is always willing to go the extra mile to mentor his students, and help them succeed in the classroom and beyond. He gave great advice during my job search, and wrote amazing letters of recommendation to potential employers on my behalf. Prof Branda has many years of experience in the field and deep insight into marketplace needs past, present, and future. He is a huge asset to anyone interested in measuring, understanding, predicting, and ultimately influencing customer behavior.
- Integrated Marketing Manager at Heartland Society
Tony was an amazing professor at NYU. He is knowledgeable and is extremely dedicated to his students. He really wanted us to do well in the class and would do anything to help. For example, he sent lots of practice problems and case studies in order to inform us of the best practice in the industry. He also provided thoughtful feedback about our projects. He is very accessible; he responded to emails quickly. Tony was also patient in answering students’ questions and concerns. I have learned a great deal from him.
- Visiting Assistant Professor of Marketing at Mount Saint Mary College
I took two of my electives in the doctoral program with Tony Branda: CRM and Customer Intelligence. True to the subject of CRM, he delivered a customized experience which allowed us to get the most out of the class. There was a strong connection between the technical and quantitative elements of the field to the importance of applying them strategically. Students who did not have a technical background felt comfortable and grew tremendously from the experience. He provided extensive knowledge, experiences and resources to the table that will be invaluable on an ongoing basis. The course also provided hands on experience in getting to really understand the platforms, current practice and best cases.
Always approachable and accommodate, I would recommend these classes to anyone going into any field.