White Papers

The Marketing Analytics Orientation (MAO) of Firms: Identifying Factors That Create Highly Analytical Marketing Practices
Journal of Marketing Analytics, June 2018

Analytics at Work
Branda was acknowledged for his contributions to the research agenda for a book on Analytics and Data Strategy.

“Does Your IT Help Meet Customers Where They Are”
Branda was Interviewed by MIT Sloan on Customer Centric Interactions.

“Systems Integrators Are Delivering What Vendors Still Can’t”
eMarketer Interview,
June 2017

Omnichannel Integration as a Marketing Stack Strategy
DMN Interview – ,
June 2017

Marketing Analytics Orientation:  paper accepted at Marketing Edge Academic Conference, 2016

“The Big Analytics Book”  Coauthor.  Published by Analytics Week, 2016

Endorsed the Practitioner book “Big Data, Big Analytics” by Mike Minnelli Back cover, 2013

“Marketer’s Preparing for a Complex Data Landscape”
Branda urged the audience to discover what data they really need.  He also predicted the CMO role will evolve.

“6 Tips For Getting Mobile Marketing Right”
Branda part of a panel on Mobile Marketing. Mobile Devices are an essential tool in most users’ daily lives, powerful tug on CMOs’ agendas and budgets.

“Automating Marketing Reaction to Customer Action”
Branda interviewed for Innovative Email Marketing Techniques.

“Data-Mining On The Fly”
“We believe that data mining is the future of telemarketing,” says Tony Branda. “We use the analytics to improve our targeting effectiveness using both internally developed models and models at FutureCall,”