Our marketing and analytics advisory services provides one hour consultative sessions where we help marketers and analytics professionals with strategic and situational issues including:
| CMO/CAO/CDO Executive Advisor | Adoption/Influence | Staffing/HR | Tools and Techniques |
|---|---|---|---|
| Advise on analytics strategy and push executive thinking, coaching and helping to define deliverables and initiatives that drive impact. | I can’t get my boss to agree to apply this regression model to our cross selling program? How do I win her over and prove to her that the costs are far exceeded by the benefits? | We are hiring an analytics executive what competencies and skills should we be looking for? | Who are the best firms to host a CRM or Marketing Automation Solution and why? |
| Content Expertise: Advise on Marketing and Analytics Best Practices in a particular subject area. | How do I influence the CMO to try Marketing Mix Modeling? | Who are the best recruiters in the space for hiring marketing talent at the leadership level. | We just hired a new analytics firm to build our response models how do I know they are working correctly? |
| Identify reference material such as published research or books that can help solve the executives problems. | I need to build a better relationship with the CIO who is supporting my initiatives so that they work with me to get things done. | Can you make a referral for this job I am trying to fill? | I am trying to do a segmentation scheme of my best customers what methods or tools would you suggest? |
| Advise on complex problems that can not be solved internally. | I need to convince my management committee to invest in a data warehouse how do I go about this? | My bosses boss doesn’t like one of my direct reports but I and my colleagues disagree with this boss, but my boss is insisting on giving him or her a lower performance rating what do I do? | I want to test out a more advanced analytics technique such as constrained optimization how would you recommend I go about this. |
| Design or plan events, activities and seminars such as focus summits or innovation seminars that drive change. | My boss has asked me to set up a governance model for a large project how do I go about this and what might it look like. | My boss has asked me to do something that I don’t feel comfortable with how do I handle this interaction without ruining my career? | I am looking for a special type of data and company that can help me append social and b2b data to my marketing database. |
| Help broker or relationship manage new partner or vendor relationships in marketing or analytics. | My boss has asked me to present to a certain committee to get approval for xyz initiative I am really nervous how do I prepare and ensure success? | My CEO has asked me to build out an Enterprise Data Strategy with a common customer key where do I start? | |
| Provide feedback on the way the executive is planning their activities or deliverables to serve as a point of calibration and best practices. |